Press Released Materials

Media Advisory Fiesta Broadway knows its audience

At Sunday’s Fiesta Broadway, the annual downtown festival of music and culture, the testaments to Latino economic clout were as plentiful as they were creative. At the Home Depot booth, kids could hammer together wooden toys. State Farm Insurance offered a batting cage. Ocean Spray built a cranberry bog complete with a farmer in hip waders. >> More

Fiesta Broadway celebrates its 20th anniversary this weekend

When the event that has become known as the AT&T; Fiesta Broadway first started in 1990, organizers saw it as a way for merchants to push for downtown’s revitalization, families to celebrate Cinco de Mayo in a safe environment and television station KMEX to increase ratings for May sweeps. >> More

Census takes center stage at Fiesta Broadway

At Sunday’s Fiesta Broadway, an annual downtown festival of music and culture, the testaments to Latino economic clout were as plentiful as they were creative. At the Home Depot booth, kids could hammer together wooden toys. State Farm Insurance offered a batting cage. Ocean Spray built a cranberry bog complete with a farmer in hip-waders.>> More

Fiesta Broadway marks start of Cinco de Mayo festivities

A half-million people are expected at the 20th annual Fiesta Broadway in downtown Los Angeles on Sunday in what promoters are calling “the largest Cinco de Mayo event in the world.” Covering 24 square blocks of downtown off Broadway Street, the free cultural street festival will feature traditionally ethnic entertainment, food and festivities from 11 a.m. to 6p.m..>> More

Fiesta Broadway celebrates its 20th anniversary this weekend

When the event that has become known as the AT&T; Fiesta Broadway first started in 1990, organizers saw it as a way for merchants to push for downtown’s revitalization, families to celebrate Cinco de Mayo in a safe environment and television station KMEX to increase ratings for May sweeps.>>

Free – Fiesta Broadway

AT&T; Presents the 20th Annual Fiesta Broadway in downtown Los Angeles. The Largest Cinco De Mayo Celebration in the world!>>

Fiesta Broadway 2009

This years fiesta sucked ass !!! It will never be as I remember it when I was a kid, walking around with my parents and sisters getting in lines to get free samples of things we don’t need and taking pictures with celeb look-a-likes. What happened to you Fiesta Broadway ?>> More

20th Annual AT&T; Fiesta Broadway on KWHY-TV.

The “20th Annual AT&T; Fiesta Broadway” television special will air Sunday, April 26, starting at 7:30p.m. with “Conteo a AT&T; Fiesta Broadway” (Countdown to AT&T; Fiesta Broadway), and followed at 8PM by the musical production of AT&T; Fiesta Broadwa>>

Fiesta Broadway XX Set To Host VIP Gala At L.A. LIVE

Entertainment Complex In ‘09
With another successful AT&T; Fiesta Broadway just completed, All Access Entertainment (AAE) is already making plans for the 20th Anniversary edition of the event next year. Kicking off the Fiesta 2009 weekend will be the return of an old favorite – the “Black-tie” Fiesta Broadway VIP Gala. Long a popular component of every Fiesta Broadway week, the last Gala and Sponsor reception was held at Disney Concert Hall in its opening year >>

Monster Energy Drink Announces Three-Year Commitment as it Skates into 20th Anniversary AT&T; Fiesta Broadway ’09

Monster Energy Drink will continue to sponsor AT&T; Fiesta Broadway Presented By State Farm Insurance as the event heads into its 20th year of celebrating “Cinco de Mayo” week for the City of Los Angeles. The brand recently announced a three-year sponsorship and growth plan with the event which is the single largest Latino festival of its kind in the country >>

Fiesta May Rhyme With Siesta …

But Does Event Marketing Need to Be Such a Bore?

First off, congratulations to Peter Bellas and the folks at All Access Media for pulling off the 19th annual Fiesta Broadway, L.A.’s (and perhaps the nation’s) largest Latino-focused street festival. For almost two decades, they have organized an event that attracts hundreds of thousands of consumers, spans 36 blocks, and has sponsorship and support from a veritable who’s who of corporate clients and their agency partners. >>

Councilmember José Huizar will welcome the Grand Marshall, Music Artists and Executives to Press Conference and Opening Ceremony in Council ChambersAT&T; Fiesta Broadway Presented by State Farm, the nation’s largest, free, family friendly, musical, cultural festival returns to downtown Los Angeles on Sunday, April 27 and announces Mexican singing sensation Pilar Montenegro as 2008 Grand Marshall.>>

MTV TR3S ADDS ADDITIONAL LATINO POP AND URBAN ACTS TO FIESTA BROADWAY LINE UP
Los Angeles, CA – (April 21, 2008) – MTV Tr3s is turning up the volume on the Latin pop and urban sounds it’s bringing to the 19th Annual AT&T; Fiesta Broadway presented by State Farm Insurance by adding performances by two hugely popular artists and a special appearance by an audience favorite to its powerhouse line up at the corner of 7th & Hill: Malverde and Prima J along with a special appearance by Pee Wee. >>

Cinco de Money

As Fiesta Broadway Arrives, so Do the Corporate Sponsors
by Richard GuzmánIt’s billed as the nation’s largest “family friendly cultural festival.” This Sunday, April 27, an estimated 500,000 people are expected to throng Downtown Los Angeles for the 19th annual installment of the Fiesta Broadway celebration. >>

Los Angeles prepares for the 19th Annual AT&T; Fiesta Broadway Presented by State Farm, the nation´s largest street festival in celebration of Cinco de Mayo.LOS ANGELES, CA (REV: 4-22-08). AT&T; Fiesta Broadway Presented by State Farm, the nation’s largest, free, family friendly, musical, cultural festival returns to downtown Los Angeles on Sunday, April 27 and will dedicate its 19th edition to getting out the vote during this year’s crucial presidential elections.>>

Vote For Your Future
AT&T; Fiesta Broadway Presented by State Farm, the nation´s largest street festival in celebration of Cinco de Mayo, gets out the vote in 2008LOS ANGELES, CA (REV: 4-21-08). AT&T; Fiesta Broadway Presented by State Farm, the nation’s largest, free, family friendly, musical, cultural festival returns to downtown Los Angeles on Sunday, April 27 and will dedicate its 19th edition to getting out the vote during this year’s crucial presidential elections.>>

MTV Tr3s

MTV Tr3s Returns To Fiesta Broadway With Top Stars of Reggaeton, Latin Pop and Kumbia Pop Wisin y Yandel, Cruz Martinez y Los Super Reyes, Kat de Luna and Tony Dize to Perform at 7th & Hill for Fiesta Fans

Los Angeles, CA — (April 2, 2008) —MTV Tr3s will again bring the music that gets young Latinos moving to a musical stage at the 19th Annual AT&T; Fiesta Broadway presented by State Farm Insurance which is scheduled for Sunday, April 27th in downtown Los Angeles.>>