Fiesta Broadway, has donated hundreds of thousands of dollars to important causes through the years… and reached millions of your Latino customers!
Fiesta Broadway remains our city’s largest and most popular Latin cultural festival because it is both free to the public and donates much needed money to local causes through the sponsorship of some of the nation’s most powerful marketing brands. Fiesta Broadway is the country’s largest “Cinco de Mayo” family festival. Our one-day event attracts over half a million L.A. Latinos to the streets of downtown to hear top Latin performers and international stars entertain from as many as five different concert stages all co-sponsored by the City of Los Angeles!
Fiesta Broadway helps support our communities while you reach your customers…
For more than 20 years, the Los Angeles Ronald McDonald House has offered a safe, nurturing haven for families with children undergoing treatment for cancer and other catastrophic illnesses. The National Institute of Transplantation is an internationally recognized leader in all scientific areas of organ transplantation, including laboratory and clinical research as well as public and professional education. The Los Angeles Downtown Center Business Improvement District (DCBID) is a coalition of over 400 property owners committed to enhancing the quality of life in Downtown Los Angeles. The organization helps the 65-block central business district achieve its full potential as a great place to live, work and play. The New America Alliance Institute and it’s MBA Scholarship Fund is dedicated to promote the well being of America’s Latino communities – with a focus on education and strategic philanthropy. It is the country’s premier organization supporting the advancement of exceptional minority business degree students. PLUS: In an effort to most effectively serve children and families in need, The Fiesta Broadway Charity Golf Tournament ensures that its partners have official non-profit status, serve families and children, serve communities where Fiesta Broadway Charity Golf Tournament associates live and work and annually produces a measurable difference. 2003 donation + 2004 donation + 2005 donation = $450,000
NIKE “CINCO DE MILE” INNER-CITY BENEFIT:
2005 was the inaugural year for a dynamic new program designed to contribute funds to inner-city school sports programs. Nike used an “active kids” one-mile race at Fiesta Broadway – the “Cinco de Mile” – to donate $100,000 to area schools and parks, including:Gratt’s Elementary School Lilian Elementary School San Pedro Elementary 9th Street Elementary 10th Street Elementary Echo Park refurbishment Lincoln Park refurbishment